ChowKing Short Changing Their Customer Experience

What's Up ChowKing? There was a time that if you want good Chinese fast food Chowking was the place to be. But it seems lately that they are changing things in their company that it was not the way it used to be. Forget about the pronouncements of the administration that the country's economy is taking off. Things has been though on everybody including those in business but are you in the right path Chowking?

After spending so many hours in the doctor's waiting lounge at the Potenciano Memorial Hospital for my father to finish his medical check up he treated us to a late lunch. The only available restaurant in the area was Chowking the one located in the Shell station right beside the hospital. We saw that there was a new item on their menu “Golden Chinese Pork” and it comes in three variants – with Egg Fried Rice and Drink, with Egg Fried Rice, Soup and Drink and Laureate. We ordered the one with the Soup but the attendant got the order wrong and we ended up with Egg Fried Rice and Drink only.

After a few minutes our order was served and we were quite astonished with the serving. It looked like as if they merely place the cup of rice and the strips of pork on the plate and served it. A small scale eatery takes more care in serving their dish than what we had. The dish was dry nobody informed that it does not come with a sauce and you have to ask what you want either ketsup, vinegar or the sweet and sour one. The pork was tender because it was sliced very thin and made up of almost 75 percent fat.

Feeling frustrated I looked around and noticed the their healthy alternative “Fried Daing na Bangus”. I never knew that they were catching those Bangus so young. It was so small and thin that there was very little meat under the skin to eat. I also overheard a customer complaining about their “Chop Suy” which their attendant answered:

“I'm sorry sir but that is the quality of our food now a days. Hindi na po siya katulad ng dati.”

This is not actually the first time I have an issue with Chowking there are lots of frustrating moments these last few times. I am just sad that Chowking is already considered to be an institution in the Chinese Fast Food Industry and those managing it right now is really doing a very good job in destroying the brand. For the owners you should fire them before they destroy your company.

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